This membership focuses exclusively on seminar & webinar marketing. This option is generally chosen by practices that don’t already have a regular marketing plan in place. It gets them started with the most cost-effective method for attracting large numbers of qualified prospects, fast!
Don’t let your past experiences deter you from testing a seminar system that works! The MAP’s Seminar Marketing System is the best in the industry at attracting a steady stream of qualified estate planning candidates!
Seminar/Webinar Marketing System
Promoting speaking events is the most cost-effective way to generate lots of new clients quickly. If seminars or webinars haven’t worked for you before, you haven’t tried it our way!
The MAP’s turnkey system provides you with all the systems, instructions & coaching you’ll need to conduct highly-profitable speaking events. During the beginning of your membership, you’ll take part in weekly coaching calls that will take you through the MAP’s complete system, step-by-step.
You’ll receive materials on“How to Conduct a Seminar for the Best Results.” You’ll learn that the opening & closing of an event are the two most important parts when it comes to making appointments, and you’ll find out how to get people to sign up for appointments before the event is over.
You’ll also receive follow-up systems that will help you leverage the number of appointments you make. You’ll use phone scripts and a follow-up email to schedule additional appointments within 48 hours after an event.
Here are some of the other components of the MAP’s Seminar/Webinar System…
Personalized Event Ad Campaign
The MAP’s Creative Dept. will personalize one of its many effective event campaigns for you. We won’t be reinventing the wheel; we’ll start with a campaign that’s already proven to work and personalize it with your practice information that way, you won’t have to waste money on ineffective advertising!
For live seminars, for every $4,500 spent on advertising, the MAP’s seminar campaigns generate an average of 30-50 reservations (seats filled)! This is an average; response may be higher or lower in your market. Also, this total is too many for one seminar (we don’t recommend more than 40 attendees at a seminar, because your appointment rate will decrease), so this total will be divided into two seminars during the same week.
Webinar campaigns are more flexible and can created for any budget, as low as $500 if only social media is used.
The MAP’s seminar campaigns include highly-professional online ads, print ads, direct mail letters and email campaigns. These are ads that have been tested and proven to pull like a magnet!
To see a few sample ads, click here.
When & where you run your ads are key to generating a good ROI. The MAP’s Media Dept. will research your local media and negotiate the best rates & placement, so you get the best bang for your advertising dollar!
The MAP’s presentations are designed to have people booking appointments before the event is over. You’ll receive complete Powerpoint presentations — with scripts so you can easily learn them.
You can choose from two topics, or rotate them: 1) Estate Planning & Living Trusts; and 2) Estate Planning & Long-term Care. These presentations are fully customizable; however, you’ll want to leave the opening & closing intact to generate the most appointments!
Seminar Signs to Lead the Way
For live events, striking seminar signs will give your audience a good first impression — they’ll also lead people to your seminar room! These 18″ x 24″ signs are meant to be placed on floor easels, and are available for pick-up at your local Fedex Office for a minimal printing fee.
Unlimited Marketing Consultations
An expert Practice-Building Consultant will be assigned to work with your practice, by phone, and will be available to coach your key staff on any aspect of seminar marketing.