Take a Look at Your Potential
The first step toward realizing newfound revenues is to generate “leads” — and the mainstay of the MAP’s “lead generation system” is public seminars.
Want to know how public seminars could work for you, with our proven “Seminar Marketing System?” It’s easy to determine, because we track the results of every marketing program our clients implement, and we document the results. Take a look at the Seminar ROI Averages, below. Then, use the Seminar Calculator to see what your newfound revenues could be.
Seminar ROI Averages
- Ad Budget = $4,500
- # Reservations = 40 (~20 families)
- # Appointments = 17
- # Immediate Clients Retained = 9
- x Avg. Fee = $3,500 (or use your avg. fee)
- Total Revenues = $31,500/mo. ($378,000/yr.)
- ROI = $31,125/mo. ($373,500/yr.)
42% consult appt. rate, and a conservative 50% retention rate.
* Based on averages. Individual results may vary.
Actual Client Results
“…I Think It’s Voodoo!”
“…There’s No Comparison!”
“…I Made $80,700 This Month!”
“…You Turned My Practice Around!”
Read These Case Studies…
A professional in the Los Angeles area joined the MAP to increase his client base, so he could eliminate some of the work he didn’t like so much.
To get off to a big start, he implemented the MAP’s proven direct mail program — inviting people to a “dinner seminar.” Once the mail piece hit the mailboxes, he received more than 104 reservations. For his next run, he received even better results, receiving 127 reservations.
He says, “It’s a good program. Results are there.”
A sampling of seminar results in 2020.
(utilizing 2 ad placements or a direct mail campaign)
|• East Meadow, NY||140|
|• Portland, OR||67|
|• Anchorage, AK||89|
|• Tipp City, OH||60|
|• Staten Island, NY||72|
|• Flint, MI||64|
|• Bethlehem, PA||69|
A Massachusetts professional joined the MAP because he wanted to improve his overall seminar marketing…from generating more attendance…reducing no-shows…and making more appointments.
He spent $3,950 to mail 5,000 invitations and the result was 109 reservations!…for a cost-per-lead of about $36.
To ensure he had a good show rate, he used the MAP’s seminar reservation service. This service not only took the initial reservations, but operators called back the day before each seminar to confirm attendance. The result was an 80% show rate!
To make more appointments, he followed the MAP’s seminar presentation & script…and 20 buying units scheduled appointments!
A professional in Hawaii had just left a larger firm to start his own practice. He previously had success with seminars, but he needed new advertising and presentation material, so he joined the MAP’s Seminar Marketing membership.
The last time he promoted his own seminars, the result was 40 attendees. When he ran the MAP ad, the result was 224 reservations!…and, at the seminar, he made 61 appointments!
He said, “My calendar is basically full for the next two months.“
To promote his first seminars, a Virginia professional used the MAP’s proven newspaper ads. He spent about $3,500 on ads and the result was 101 reservations!…for a cost-per-lead of about $35. At the seminar, he used the MAP’s seminar presentation and 28 buying units scheduled appointments!
For his next seminars, this professional decided to try the MAP’s proven direct mail invitation. He decided to spend a little more since his first seminars went so well, and he spent $5,550 to mail 7,500 invitations. The result was 252 reservations!…for a cost-per-lead of just $22!
This sounds too good to be true…but it is… a Missouri member had the highest closing rate of any MAP member…
Michael joined the MAP’s Practice-Building membership for help generating prospects and converting them to clients. The MAP’s first promotion helped him generate 28 consultations…and he closed 100%! He says he’s got to hire somebody right away, because he has enough work for two more people!
A Kansas professional contacted the MAP because his main referral source was going out of business and he needed to find a way to attract new clients. He had done seminars years ago, but felt his market was currently saturated with seminars. Nevertheless, he was willing to try the MAP’s proven Seminar Marketing System.
His MAP consultant recommended he spend about $5,000 to run MAP newspaper ads in several markets in northwest Kansas. The result was 224 reservations, which filled up 6 seminars! At the seminars, he used the MAP’s presentation and scheduled 61 appointments!
A Michigan professional left a larger practice to start his own financial planning firm, so he joined the MAP for help attracting clients to his new practice.
To help quickly establish his client base, a public seminar was promoted using one of the MAP’s proven direct mail invitations. The invitation was mailed to 5,000 targeted prospects, at a cost of $3,990. The result was 83 seminar reservations!
Before the seminar even occurred, this professional scheduled a consultation and retained a client! At the seminar, he scheduled 14 other consultations.
A member in Northern California wanted to grow her practice with as little work as possible (she’s also a Mom), so she joined the “Seminar Marketing Membership.“
When she implemented our seminar program, the result was 83 seminar reservations! 70 people showed up — an 84% show rate!
She used our presentation system, and one attendee said: “I was completely intrigued. It was truly the very best presentation I’ve ever heard!“
A practice in Arizona received 47 phone calls from their first seminar.
One attendee said, “This was the best financial planning seminar we’ve ever attended. Very professional. This is so much better than any of those other free seminars we’ve been to.“
A professional in Tennessee wanted help converting prospects to clients (he had a 7% appointment rate). When he used the MAP’s proven seminar presentation, he scheduled 21 appointments — a 45% appointment rate! (46 people attended).
The professional said, “It’s the MAP’s presentation and script that made the difference. People were lining up for appointments.“
Before joining the MAP, a practice in Idaho had been getting 30 people at seminars. When they joined the MAP, they wanted to double their seminar attendance — without a lot of hassle — so they used our call center to take seminar reservations.
When our ad ran, they called to say, “It’s such a rush to click on the e-mail and see another reservation!”They received 80 seminar reservations!
Review Quotes From Your Colleagues…
“14 appointments again yesterday — these people were swarming that appointment table like never before!!”— Massachusetts
“If I hadn’t gone with you guys, my bankruptcy would already be complete by now.”— Missouri
“MAP membership gave our program the jump start it desperately needed. Now we have marketing professionals who know what ads work best and when to place them. I can focus my attention on our prospective clients, instead of the small details.”— Oregon
“It’s really amazing… I can’t believe the number of people calling!”— Indiana
“We mailed a direct mail letter for a private seminar and got a 5.5% response rate!”— Oklahoma
“The easy-to-follow, step-by-step program saves money and time by eliminating trial & error.”— New Jersey
“We received 156 calls from our first seminar advertising. We had to book an overflow seminar, and we already have 33 people signed up!”— New Mexico
“My gosh, we’re getting bombarded with calls!”— Massachusetts
“We had five seminars and they were all packed!”— Arkansas
“You know, I didn’t think this was going to work. I’m completely blown away.”— Florida
“These seminars really work. It’s amazing!”— Washington
“I’m not your only client, but sometimes it seems like it… because you attend to my needs so quickly.”— California
Let’s schedule a FREE, 30-minute, phone consultation to discuss how seminars could work for you. Click the button to schedule, or call…
What People Are Saying
- I'm not your only client, but sometimes it seems like it...you attend to my needs so quickly.
- We received 95 seminar reservations during our first week — we're blown away!
— South Carolina
- Results from my first seminar paid for my membership for a full year. I've definitely gotten my money's worth!
— New York
- 14 appointments again yesterday these people were swarming that appointment table like never before!!
- If I hadn’t gone with you guys, my bankruptcy would already be complete by now.
- MAP membership gave our program the jump start it desperately needed.
- It’s really amazing… I can’t believe the number of people calling!
- We mailed a direct mail letter for a private seminar and got a 5.5% response rate!
- The easy-to-follow, step-by-step program saves money and time by eliminating trial & error.
— New Jersey
- We received 156 calls from our first seminar advertising. We had to book an overflow seminar!
— New Mexico
- My gosh, we’re getting bombarded with calls!
- We had five seminars and they were all packed!
- You know, I didn’t think this was going to work. I’m completely blown away.
- These seminars really work. It’s amazing!